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Astro Gaming
Pro Gaming Quipment
Astro Gaming creates premium video gaming equipment for pro gamers, leagues and their lifestyles.

Spun-off from design powerhouse Astro Studios, who felt it was the perfect time to expand their design brand into a line of gamer centric "tech-life" products, supporting this rapidly growing community. Our inaugural product line is centered around the critically acclaimed Astro A40 Audio System.

"Our company lives at the epicenter of technology, lifestyle and design" claims Astro founder, Brett Lovelady. "For years we've been involved in the design of many forms of consumer electronics, particularly in the video gaming arena. And now that video gaming has become a leading form of entertainment, with "gaming lifestyle" quickly taking root, we decided to leverage our experience and give people an authentic gaming brand to rally around at the heart of this culture. Our products are specifically designed for the underserved hardcore gaming professionals and our overarching commitment is to improve the sport of video gaming."

Astro Gaming is a separate company from Astro Studios, fueled by private funding and an obsessed management team comprised of lifestyle and technology veterans from Timbuk2 Designs, Apple Computer and Monster Cable. For more info check out the bios section of the site.
Brett Lovelady Brett Lovelady Founder / President

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Designer. Instigator. Guardian of the Final Manifestation.

As an angst ridden creative capitalist, Lovelady is the founder and driving force at ASTRO. His portfolio of work at ASTRO Studios includes the design direction of the Xbox 360, Alienware PCs & laptops, Nike Triax Watches, the original iPaq for Compaq, 2 BusinessWeek Design of the Decade awards and many other industry blockbusters.

Before starting ASTRO, Lovelady was VP of Design at both Lunar and Frog Design. At ASTRO, Brett acts as the Chief Design Officer, juggling a variety of directorships and venturous fireballs.

Playing: Not enough.
Jordan Reiss Jordan Reiss Vice President

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Surfer with a gaming problem

Once a high-octane financial manager on Wall Street, Reiss detoured to California to attend Stanford University’s Graduate School of Business, stumbled onto a surfboard -- and never looked back. As the former Vice President of Timbuk2 Designs, Reiss has a history of bringing award-winning and innovative e-commerce businesses to life.

Reiss co-founded ASTRO Gaming with Brett Lovelady in 2006 and continues as Vice President and CFO, overseeing all operational, strategic and financial aspects of the business.

Playing: Halo 3, Bioshock (360), poker (IRL)
Xbox Live GT: re1ssman
Josh LaTendresse Josh LaTendresse Producer

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All-star audio/video ninja

A uniquely qualified consumer electronics and gaming industry veteran, LaTendresse officially joined the ASTRO Gaming team in 2006.

LaTendresse has an extensive audio/video background, including time at Monster Cable Products, co-authorship of Gaming Hacks from O'Reilly Books, and four years of doling out free help on "The Hook Up"--an A/V advice column for gamers on the staggeringly popular webcomic, Penny Arcade. More recently, he was the PC Editor for GamesRadar.com and a writer for the world's best-selling PC gaming magazine, PC Gamer.

His status as an industry insider comes from living and breathing the gaming lifestyle, with a desire to propel gaming hardware into the next level of quality and cutting-edge culture.

Playing: Halo 3, GTA IV (360), Team Fortress 2 (PC), Panzer Tactics (DS), Boom Blox (Wii)
Xbox Live GT: PA Stormy
Steam: [TFH]Storm Shadow
Kurt Dammerman Kurt Dammerman Engineer

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Sorry everybody... Kurt doesn't really want you knowing anything about him.
Walter Duccini Walter Duccini Customer Relations

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He had us at Halo

Duccini has spent the past 16 years working with people to improve the human experience. He proudly joined the ASTRO Gaming team in January 2008 to help shape the customer relations department. Having an avid love for gaming and design that parallels his desire to help others and a background in service, support, and relational fields makes him the perfect bioengineered killer... err... addition to the ASTRO Crew.

Walter's mom is so understanding that she let him go to art school: he has a BA in Art from the University of Wisconsin.

Playing: Halo 3, Team Fortress 2 (PC), GTA IV (360), World of Warcraft, your mom
XBL GT: TFH Xarion
Steam: [TFH] Xarion
Adam Barry Adam Barry Creative Director

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Star designer with Star Power

A seven year ASTRO Studios veteran, Barry has lead design and development teams that have created some of the most iconic and influential gaming platforms of the past decade. His seminal work on the Alienware Area 51 tower and laptop led to the development of the critically acclaimed Xbox 360 gaming console, controller, and accessories.

As the Creative Director of ASTRO Gaming, Barry is responsible for development of the ASTRO Gaming brand and all new products.

Playing: Guitar Hero III, Elder Scrolls IV: Oblivion, LEGO Star Wars
Xbox Live GT: AB smelly
Woo . Woo . Creative Director

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Woo does not do but nothing is not done