Astro Creates Supercharged Products and Brands
ASTRO Studios is a crew of talented designers and innovators that have been raised on pop culture and hard wired by technology.
ASTRO blends elements of lifestyle, technology and design into valuable, tangible, high impact products and brands for some of the world's best companies.
For the past decade, the crew at ASTRO Studios has designed some of the world's most memorable products, including the Microsoft Xbox 360, and the line of ultimate gaming computers from Alienware.
But now, from our experimental design lab in San Francisco, California, ASTRO is entering the premium product arena by creating professional-grade equipment for pro gamers, leagues and those who strive to be the best.
By defining, designing, and developing equipment with superior capabilities and technologies, ASTRO is advancing the culture of video gaming to a higher level.
For more info on ASTRO studios, check out www.astrostudios.com
ASTRO Studios is a crew of talented designers and innovators that have been raised on pop culture and hard wired by technology.
ASTRO blends elements of lifestyle, technology and design into valuable, tangible, high impact products and brands for some of the world's best companies.
For the past decade, the crew at ASTRO Studios has designed some of the world's most memorable products, including the Microsoft Xbox 360, and the line of ultimate gaming computers from Alienware.
But now, from our experimental design lab in San Francisco, California, ASTRO is entering the premium product arena by creating professional-grade equipment for pro gamers, leagues and those who strive to be the best.
By defining, designing, and developing equipment with superior capabilities and technologies, ASTRO is advancing the culture of video gaming to a higher level.
For more info on ASTRO studios, check out www.astrostudios.com
XBox 360
Client: MicrosoftRead Project Details
Xbox 360 Console and Controller.
Microsoft asked ASTRO to design the next generation XBOX as a high powered, digital portal to the converging world of live video gaming and services. The result is the total XBOX 360 system, featuring wireless controllers, custom faceplates, a removable hard drive, media remote control and many smart accessories.
Microsoft asked ASTRO to design the next generation XBOX as a high powered, digital portal to the converging world of live video gaming and services. The result is the total XBOX 360 system, featuring wireless controllers, custom faceplates, a removable hard drive, media remote control and many smart accessories.
Alienware Gaming PC
Client: AlienwareRead Project Details
Astro created Alienware's original family of supercharged gaming computers for the committed gamer. We gave them a unique product identity to boost market leadership and the world a reason to "believe".
Feeding off of the Brand identity, Astro developed a product design language to appeal to the authentic PC gamer and ward off evil knock-off competitors.
For a complete autopsy visit:
www.alienware.com
Feeding off of the Brand identity, Astro developed a product design language to appeal to the authentic PC gamer and ward off evil knock-off competitors.
For a complete autopsy visit:
www.alienware.com
Nike Triax Watch
Client: NikeRead Project Details
For 9 years Astro has been a leading design partner with Nike, charged with extending the Nike brand into new product catagories.
We started by creating Nike's first electronic products, the Triax Sports watch series. These watches redefined the digital watch industry.
We started by creating Nike's first electronic products, the Triax Sports watch series. These watches redefined the digital watch industry.
Nike Mojo Sunglasses
Client: NikeRead Project Details
The MOJO’s were showcased at the Salt Lake City Winter Olympics as unique sunglasses with goggle-like features including a 1 part wrapping lens and gripper tipped arms for super active athletes and head-whipping sports fans.
HM Work Island
Client: Herman MillerRead Project Details
The Work Island is part of HM's Intersect Collection and their first product created by ASTRO. HM wanted to encourage people to spend time collaborating in between the cubicle jungles and this piece did just that. Moving the work to where the action is has never been easier with this multitasking station on wheels.
Boom Tube
Client: VirginRead Project Details
Astro helped seduce the MP3 movement with the creation of the Player and the Boomtube™ super-portable speaker cannons. Virgin wanted Astro to infuse the energy from the digital music culture and enable people to share music with many others anywhere, anytime.